You can improve your search engine placement and page ranking with Link Exchange Programs
Reciprocal links, if done
the right way can be an effective means of building quality traffic
to a new website. Most people do not have much money for marketing their
site. Trading links with other websites that contain information
related to your topic of interest is one of many free marketing techniques
available. The most important benefit of a reciprocal link network, besides
bringing targeted traffic to your website, is that it will improve your
search engine placement and page ranking.
Get
listed in the major directories - Yahoo and the Open Directory Project (www.dmoz.org)
are two of the most important directories at present. The Open Directory Project
is free but it can be difficult to get a listing approved because they only
list sites with original content that do not have alot of affiliate links.
Inclusion in the Open Directory Project and Yahoo is well worth the effort
and will be very helpful in boosting the standing for your site in search
engine results.
The most time consuming task when building a reciprocal link network
is finding other websites to partner with. A tip for finding partner
sites is to do a search on one of the top search engines such as Google
or Yahoo for sites with the same type of content as yours. By linking
to sites that have a high page ranking in the search engines you will provide
your site with more exposure. You can also use the
BackLink Builder Tool at the bottom of this page to help you locate the appropriate
backlinks.
Another tip is to make sure that you search on keywords that you
have set up for your website in the meta tags. It is very important that
the keywords in your meta tag are also included in your pages title, heading
and body content. Your page content should be interesting and informative
while also encouraging others to link to it.
When you are ready to begin your link network, you can place
your links on a special link page or a simple text link in one of your
content pages. Do not have your reciprocal links no more than one or
two clicks off of your home page. They should not be hidden in any way,
such as in javascript or something else that would hide them from the search
engines.  
Don't miss our
Free List of Link exchange sites below, including a free backlink builder tool!
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Visit these link exchange
services to get started building your optimized link network!
Link2Me.com - Free, professional
link exchange program
#1 Free Link Exchange Directory On The Web - Link Market
Linkalizer
Link exchange program - Exchanging links made fast and easy
LINKS-PAL - link exchange,
links swap, link popularity!
BACK-LINKS and PAGE-RANK
WEB DIRECTORY
Backlink Builder Tool
The free backlink builder tool returns
a list of sites that could potentially become backlinks to your web site.
It searches for web sites of the theme that you specify that contain keyphrases
like "Add site", "Add link", "Submit URL","Add URL" etc. The results could
be quality potential backlinks to your web site.
Press
Base - Add Your Link!
A FREE press release distribution web site, that offers FREE press release
submissions!
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